þ Fact…Real Estate agents agree the three reasons a house will sell are location, condition, and price.
þ Fact…Price is the only real variable.
þ Fact…There is nothing a listing agent can do to cause a house to sell for more than someone is willing to pay for it – no matter how convinced the seller is that the property is worth more than the market value.
þ Fact…If the market response is weak to a new listing, it is probably priced too high.
þ Fact…The price must reflect both the positive and negative aspects of the location and the condition.
“The longer your home is on the market, the less it will sell for.”
- National Association of Realtors