Today’s seller is not just competing with the home down the street. Sellers are competing with new construction, builder incentives and a growing supply of resale homes.During the prior six
Dated: June 1 2026
Views: 181
There is a lot of confusion right now about who pays for what in a real estate transaction, and it is understandable. There is not just one negotiation happening. Every offer has several moving parts. Price, repairs, timing, concessions, and buyer agent compensation are all negotiated almost independently, and any one of them can make or break a deal.
Here are the areas creating the most questions right now.
Concessions are dollars the seller agrees to put toward the buyer's side of the deal. They can cover closing costs, buy down the buyer's interest rate, or reduce the cash a buyer needs at the table. They have become a normal part of negotiations again. In April, about 65% of Casa Grande sales included a seller concession, with a median of around $10,000. In a market where buyers have choices, a well-structured concession can be the difference between an accepted offer and a home that keeps sitting.
Repairs are their own negotiation, and they usually come up after the buyer's inspection. Once a buyer is under contract and has the home inspected, they can ask the seller to make repairs, offer a credit instead of doing the work, or some mix of the two. A few things worth knowing as a seller:
How repairs get handled affects your bottom line just as much as price does, which is exactly why it pays to have someone in your corner who negotiates these every week.
Since the industry rule changes, buyer agent compensation is negotiated separately and spelled out up front. Here is the reality to plan for: as a seller in this market, you will most likely be paying it. You are not technically required to, but in this market it is rare today that a buyer is not asking the seller to cover their agent's compensation, and when buyers have options, refusing can quietly cost you the offer. Buyers now sign an agreement with their agent before touring homes, so they know what their representation costs from the start, and that number comes to the table with their offer.
When we represent a buyer, we work to have the seller cover that cost wherever the deal allows. When we represent a seller, we help you weigh it as one piece of the whole offer, because a buyer covering their own compensation will often just offer less somewhere else. Either way, it is a line item that gets discussed openly now, not something tucked into the background.
Here is the part a lot of sellers do not see coming. Your competition is not just the resale home down the street. It is the builders, and they are negotiating hard. Around 65% of builders have been offering buyer incentives, the eleventh straight month above 60% (NAHB). Those incentives are not small. Builders are buying down interest rates, sometimes 1 to 1.5 points below current rates and occasionally advertising rates in the 3s and 4s, on top of closing cost help, free upgrades, and appliance packages. Some are cutting base prices outright.
We have a lot of new construction right here in the Casa Grande area, so this is not a national headline that skips over us. It is across the street. If a buyer can get a brand new home with the builder buying down their rate, your resale home needs to give them a clear reason to choose you instead, whether that is value, move-in-ready condition, or a concession of your own.
The flip side, if you are the one thinking about buying: this is a genuinely good window. Between builder buydowns, seller concessions, and rates that are actually lower than they were a year ago, there are real opportunities for buyers.
Bottom line: buyers have real opportunities in this market, and sellers can absolutely still compete. It comes down to strategy and how the deal is put together, not luck. The sellers who do best right now are the ones who understand these levers before they list, so when an offer comes in they know exactly what they are looking at and where there is room to negotiate.
I am proud to be the broker and owner of RE/MAX Casa Grande, leading the talented team at Yost Realty Group. In 2024, I served as Regional Vice President for the Pinal Chapter of WeSERV (the West and ....
Today’s seller is not just competing with the home down the street. Sellers are competing with new construction, builder incentives and a growing supply of resale homes.During the prior six
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There is a lot of confusion right now about who pays for what in a real estate transaction, and it is understandable. There is not just one negotiation happening. Every offer has several moving.